Sometimes it is easy to make the mistake of treating a small business like a large corporation when doing SEO. Small business SEO needs to be done differently than large business SEO. The primary difference is a prioritization of the tasks to be done and a smaller approach to grow over time. Small businesses do not have the same monthly budget that a large corporation does to spend on the SEO.
Keywords for Small Business Online Marketing Efforts
The best way to work on SEO for a small business is to focus the efforts. This starts by choosing a smaller set of keywords to target. Choosing too many keywords with a small budget will water down the efforts and cause results to be much slower in coming. It is also good to mix the initial set of keywords with only a couple of highly competitive terms. Having keywords that are deeper into the niche may bring smaller results to begin, but will help build a foundation and bring ranking results quicker that are more tangible
for the client.
Link Building Efforts for Small Business
Link building has widely been known to help organic rankings. However, things are changing quickly and it is easy to do more harm than good for a small business if not careful. Therefore, focus early linkbuilding efforts on very credible places, such as DMOZ and the Yahoo directory. It is also good to consult with a small business on the importance of a blog and utilizing social media to help push out the content they create. This will get a potential flow of backlinks coming in that the search engines like and that will never be punished. Lastly, optimize the images on the site for image search. With Pinterest, it is amazing how many back links can come from people finding the images through image search. Small business SEO is about doing less, doing the most important first, and doing long-term items. Do not take risks with shady SEO tactics to get quick results that may damage the business down the road with an inability to get good rankings. Build for the future with solid, best practice SEO strategy.
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